![]() Later in 2013, ASOS recalled belts contaminated with radioactive cobalt-60. In 2013, ASOS opened its first office outside the South East, in Birmingham. It was billed as an Internet dating show with backstage drama. Later on, the company launched its first drama-game show series, called #DIGIDATING, starring AJ Odudu. In 2012, ASOS opened its first international office in Sydney, Australia, followed by an office in New York. In September 2011, ASOS launched three more sites in Australia, Italy and Spain. ![]() In November 2010, ASOS launched its marketplace platform for boutiques, vintage collectors, individuals and designers to trade from virtual market stalls to customers globally. In the final quarter of 2010, ASOS launched three international online shops in Germany, France and the US. In 2010, ASOS announced it would no longer offer kidswear, to concentrate on its core young adult fashion market. In 2008, ASOS debuted kidswear on its site, however the branded market subsequently suffered declines at the expense of fast-growing own-label kidswear offers. In 2005, the Buncefield Fuel Depot explosion led to the closure of the business for six weeks and £5m of stock was lost. In 2004, ASOS introduced their own label for women's clothing. In 2004, the company reported a maiden profit, with sales almost doubling in its first half. In 2003, ASOS shareholders agreed to change the names of AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to ASOS plc and Limited. In 2001, ASOS was admitted to the Alternative Investment Market (AIM) on the London Stock Exchange. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.ĪSOS was established on 3 June 2000, by Nick Robertson, Andrew Regan, Quentin Griffiths, and Deborah Thorpe. ![]() The Danish company Bestseller A/S, owned by the business magnate Anders Holch Povlsen, is ASOS' largest stakeholder, with a 26% share. The customer care department is based in Leavesden. As of 2013, their main fulfilment centre is in Barnsley, South Yorkshire, where they employ 3,500 workers. ĪSOS originally stood for AsSeenOnScreen with the tagline "Buy what you see on film and TV" because it exclusively sold imitations of clothing from those mediums (for example, Brad Pitt's red leather jacket from the 1999 film Fight Club).ĪSOS' headquarters are in Camden Town, at Greater London House, with additional offices in Berlin and Birmingham. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe. The company was founded in 2000 in London, primarily aimed at young adults. ASOS plc ( / ˈ eɪ s ɒ s/ AY-soss) is a British online fashion and cosmetic retailer. ![]()
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